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The Hire Flyer – Mum Issue, March 2021

Lean into the masculine and get what you want!

Last month we shared tips on CV and cover letter writing – practical advice on ensuring you get noticed by employers and hiring managers.

In this March issue, I share some more practical advice around asking for the things you want or need at work and the ways in which we (as women and Mothers) need to lean more into masculine ways to build confidence and assertion into our careers and the things we want to achieve.

Grab a coffee and allow me to explain…

There’s a quote that reads something like “you are what you put out into the world.” Meaning, if you have a healthy, confident, and abundant mindset – you will attract only the good around you, vs an unhealthy, insecure and finite mindset repelling the very things you desire.

Generally speaking, women and women who then become mothers, naturally end up putting their family ahead of everything else. As leaders in our families, this means we often end up eating last!

As mothers, we can slowly end up sacrificing too much of ourselves and our careers as we lead our families. So, in looking at the family and traditional gender roles, we have a bit to learn from our male or more masculine partners. Learnings such as demanding more time and space, practicing assertion, being and acting confident, and using the right language and self-talk to get what we want.

Let’s frame this in the scenario of you asking your boss (or partner) to work differently to explain.

Know what you’re asking for
Be clear about the insights & experience-based evidence you’ve gained and what your new needs are at work (or at home). Then write them down so you’re prepared to share them with clarity and confidence.

Use clear and assertive language
Don’t apologise for having the conversation or using language that minimises you. Hold your ground. Cut out phrases like ‘Sorry to ask this …’ or ‘I just wanted to talk about…’

Be specific
Be as clear and precise as you can when asking for what you want.

Instead of saying: “Sorry, but I just wanted to talk to you about maybe having more flexibility in my role”

Try: “I’ve loved being able to pick my children up from school. I’d like to talk to you about having more flexibility in my role, and for me, ideally, that means working a three-day week.”

Frame it as a trial
There are still many unknowns for employers, so it makes sense to propose any changes as a trial or experiment. You could say:

“Things have shifted since COVID-19. I’d like to try X for a period of a month and see how it goes. What would these changes mean for you and our team/organisation?”

Ensure your request aligns with the organisation’s (or your family’s) goals
If you think about your own needs in isolation from your employer or family goals, then your request may fall on deaf ears. Always think about how both sides can experience value or change for the better!

Adapted from: seek.co.nz/career-advice/article

After International Women’s Day on Monday this week (I shared a FB post here), it is ever apparent that women are choosing to challenge more of what makes our work/life juggle so hard. And there are many ways we can progress towards change to improve things. We can:

  • Ask for better working conditions
  • Ask for better home conditions
  • #Choosetochallenge the status quo
  • Lean into more masculine ways, while suggesting our partners lean into more feminine ways.

All of these things need to happen in tandem…so we can all achieve the balance we so crave!

Finally, I wanted to introduce a new section called The Client Corner. This section champions employer clients who have got behind RecruitMum and hired through our untapped community. This month I wanted to credit National Capital who hired a KiwiSaver Client Consultant through us last month.

Please show them some love and consider how National Capital could help you choose the right Kiwi Saver Fund while boosting your family’s savings! Click their logo below and see what KiwiSaver Fund might be the best for you and the future of your loved ones.

Till next time…you got this!

 

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The Hire Flyer – Employer Issue, March 2021

Did you know the origins of the English word Thursday is named after the Norse God of Thunder? Hence Thor’s day – to Thursday, but with a ‘u’.
So…with ‘you’ in mind, let’s talk about how RecruitMum’s services can bring a little or a lot of Thunder to your evolving work place!

Whether a sharp loud crack or a long low rumble, every organisation right now is experiencing a degree of thunder.

Covid-19 is that sense of thunder, causing many workplaces (whether they like it or not) to experience a rapid expansion in how they’re expected to work.

I like to think, that that growing expectation is around doing good, being good and feeling good. Otherwise, why else are we here?

I started RecruitMum to make mother’s careers matter, to create the necessary space for their career’s to thrive.

For you as the employer, it means that by choosing RecruitMum, you’re able to connect to an untapped, experienced & proven talent force, taking your pain out of the recruitment process and making every hire mean something!

Inclusion, Financial Sense, Scaling for Growth, Becoming An Employer of Choice, Achieving a Healthy Gender Balance & Flexing Roles to Build Trust Fast are just some of the reasons why I created this business with Employers & Mums in mind.

Which is high on your ‘thunder’ agenda for 2021?

  • Inclusion – RecruitMum enables you to meet your D&I Strategy via hiring experienced Mums.
  • Financial Sense – a part-time employee costs less than a FTE and current commentary suggests that women come back more focused and more productive after having children. So you get more bang for your buck!
  • Scaling for Growth – business growth is not always about profit. Mothers, across ethnicities and cultures, bring diversity of thought and new ways of doing. This is where growth, in all its forms, happens.
  • Becoming An Employer of Choice – where do you see your business in the next 5-10 years? Will you be the kind of business people want to work for?
  • Achieving a Gender Balance – women are breaking into new industries – some predominantly male. Construction, the Trades, Engineering and IT. It’s why we love our relationship with NAWIC.
  • Flexing Roles to Build Trust Fast – I get that it’s hard, but sometimes we just have to give trust first until trust is broken. Trust creates high-performing and connected teams.

Till next time…

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Creating A NZ CV That Stands Out (Video Collab with Emma Mclean)

Wanting some solid simple tips on creating a CV that stands out?

Watch this short Facebook Live with myself and Emma Mclean, Founder of Works for Everyone as we support our working Wahine and career Mums on curating a CV that helps get you noticed by employers!

In this short video we cover:

  • Design and Format (how best to organise and illustrate the content)
  • Content (what information you should include, which is of most interest to employers, hiring managers, and recruiters)
  • Contact Information (what details you should include, extra points for a LinkedIn bio link, and what doesn’t need a mention)

[Ends]

 

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Choose-days Talent (Employers Jan issue)

Kia ora

It’s the start of a new year and more than ever candidates are considering their options in regards to leaving their current job, re-training, or exploring new career industries and challenges. In this issue of Choose-days Talent, we profile four top candidates offering expertise as a project director, marketing manager, civil engineer, and senior designer.

Project Director (MSc, BSc – Auckland based)
This candidate brings 15 years NZ based senior leadership experience in business transformation, with the following set of skills and results:

  • Extensive C-suite skills
  • Proficiency at setting and executing change and improvement strategies
  • Highly adept at commercial management of contracts
  • Generated 30% growth per annum in their last role as a project director in the utility sector
  • Led Operations Performance Improvement programme, gaining client confidence and winning contract renewal as a result


Marketing Manager (Auckland based)

This candidate is a fortune 500 and NYSE listed marketer with over 10 years of experience. With experience using technological platforms, such as Salesforce; Marketo; Eloqua; Google Analytics; Hootsuite; SAP; MS Office/Excel/ PowerPoint/ Project/SharePoint; Canva; CMS, and Adobe Photoshop. They are adept at:

  • Marketing Strategies
  • Customer Lead Generation (ATL, TTL, BTL)
  • PR Management & Brand Growth
  • Internal Communications
  • Integrated Multi-Channel Campaigns
  • MarTech Stack Management


Civil Engineer (BCE – Auckland based)

Possessing transferrable skills in purchasing and staff supervision, with the added advantage of being quick to familiarise with the latest technologies and industry developments, this candidate has technical expertise in MS Office, AutoCAD, and Revit 2016, with core competencies in:

  • Civil Engineering
  • Construction
  • Quantity Surveying
  • Quality Assurance
  • Draftsmanship

and last but not least…

Senior Design Manager (Site Safe, Risk Management Course 2020 – Auckland)
With 15 years of experience in design, spatial, and project management roles, this candidate is an innovative, collaborative and client-focused Senior Design Manager. They have worked on high-end, urban fit-outs through to multi-million-dollar construction projects. Their core competencies lie in:

  • Project management
  • Networking, lead follow-up and business development
  • Managing financial and project budgets
  • Quality assurance, risk management and claims requirements
  • Software capability including AutoCAD, Revit, and Adobe (InDesign)

 

What we can learn…
This is just some of the ‘Mumazing’ talent we champion. They are among women who in the face of this pandemic are challenged with ever more obstacles and barriers in maintaining their successful careers. But these are women who are also continuing to forge their path the only way they know how…to simply keep on keeping on and finding opportunities even in the hardest of times. They are inspiring and I hope they are to you too.

Who would you choose for your business?

Nga Mihi

Inspo quote: The New Year – a time to say goodbye and a time to say hello. (Simple, but true!)

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Good News Monday #5: Why simple goals (both personal and business) create success

A manager once told me in an email that “the last few months have made me acutely aware of how much time we don’t spend together.” This after a pretty challenging year, but one that probably required even more regular catch-ups than ever, due to those very challenges. By that time, along with a lack of individual performance planning, it was unfortunately too little, too late.

Your relationships with your colleagues, whether managers or subordinates are the paths to building strong communication lines of trust, loyalty, and understanding. Without regular conversations, not just about work, we miss the vital opportunity to learn about each other and gain an appreciation for what makes each other tick.

I have always been good at setting goals. Big or small, they help give you a sense of direction both for self-development and for the direction of your company, and after the last 12-months, I reckon we zone in on two key goals that will provide a sense of direction and self-development for you and your business or career.

Action Exercise

What are two key goals you can make this year?
Think one for your personal life and the other for your business/career. With focus and clarity, comes a plan that projects confidence, direction, success, and fulfillment – whether or not you failed or succeeded in achieving your goal.

Nga mihi


Clare Russell
Director | RecruitMum

PS: One of the most important things in your business life is to make sure your staff are motivated. Find out what makes them tick, show interest, support them and you’ve just doubled the time it takes to build trust and loyalty into your culture.

We benefit by developing ourselves in order to build on our own future and achieve our life’s purpose.

 

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Stronger, Together – Mum Stories Amplified

Want to be a part of influencing employers around why we need more part-time, flexible working roles that appeal to parents and Mums?

As some of you know, since July 2019 I’ve been operating RecruitMum as the social enterprise employment service connecting Mums to part-time, flexible work. Now, a lot of the important work I do, (what I call the ‘Heart work’) is around building the case and sharing the story of the difficulties Mums face in finding suitable work, that fits in with their busy Mum lives.

However, in order to tell that story, I need stories! Real-life stories and shared experiences of how you’ve found navigating back into work between having children. The highs, the lows, the best stories, the worst stories…all in aid, to grow employer understanding around what it’s really like for a HUGE proportion of the community to find work that works, for them and what’s more, work they love!

So, to share these stories, I need the beautiful faces of Mothers accompanied with answers to five questions. One face, five answers – is what I need to create a series of stories and social media posts that uniquely and aspirationally get this message across.

This is what I’d love to know:

  1. What was your career like before having kids? (Try to explain what job you did, what an average week looked like, how long you worked, and any qualifications you gained to get there in the first place)
  2. Describe your favourite job/employer to date. (Try to explain what made them your favourite, how did they make you feel to deem them your favourite?)
  3. What single greatest thing have you learned about your journey since becoming a parent? (In your answer explain in terms of transferable skills to the workplace, how has it made you a stronger person, better employee?)
  4. Share a not so ideal experience you’ve had in managing your career, since having kids? (This could be anything in terms of a poorly asked question in an interview, an unfair dismissal, a challenging boss, or an inflexible work culture. Use the STAR method to help you answer – Situation Task Action Result)
  5. If you had the full attention of all the employers in one room, what single message or call to action would you present to them? (Think about what you’d love to change around the employment space for Mums, think about what an ideal world looks like for Mums where there are no barriers to employment or finding work you love and deserve).

If you’d like to be a part of championing change and creating better employment opportunities for Mums (the power is in each of us) then please share your story with me at clare@recruitmum.co.nz with your image (high-quality jpeg or png file please) and answers to the above questions.

Your story will then be shared on either RecruitMum’s Facebook page (about 600 + followers), my LinkedIn account (500+ connections – you’ll get in front of employers!), and/or the RecruitMum Instagram account (100 + followers).

I’m told if you want to go fast, go alone…but if you want to go far, bring others with you.
We’re Stronger Together. Let’s go together. 

Thanks for reading.

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The jobs you want, in a space you want!

Hello Mama!

How are you? Are you okay? Gosh it’s been a tough year, hasn’t it?

A space you deserve
I wanted to get in touch today to tell you about the new RecruitMum Career site that will be launching in a few weeks. The site will be your dedicated space to find part-time, school hours based work and I am so excited about bringing it to you!

The MVP

The original RecruitMum site launched a year ago in October 2019 (designed by a local Mum in my area) in what was really my MVP (minimum value product) – an online brochure if you will, which has helped me share the Mum / Work-life balance, struggle and a place where employers could list opportunities with your needs in mind.

The struggle
It’s been a crazy year for me, trying to manage the business in it’s first 1-2 years while holding down a 20-hr per week job myself and parenting an 8 and 5-year-old! So I have lived and breathed the struggle which for that very reason, makes me your biggest advocate and supporter because I know how freakin hard it all is! I was once 8-months pregnant and made redundant from my full-time job and have lost count of the number of jobs I’ve applied for over the years between having kids and moving cities. This is my story.

We need each other
2020 has been a year of planting a lot of seeds with all you Mums in mind. RecruitMum is a young business, and it’s just me at the helm (if you didn’t know already, you know now). There is still a lot to do in building trust with employers and marketing this wonderful group of talented women. And we need each other more than ever.

Coming soon…
In a week or two, I will be sending a link for you to activate your online account to build your career profile with all the proven experience you’ve built up over the years. Even if you have registered with RecruitMum before, I kindly ask you to register again. You’ll be able to connect with a specific talent pool (i.e. marketing, accounting, administration) while providing answers to your years of experience, industry qualifications, licenses & accreditations, etc) This will mean we can connect you to the right roles faster and easier!

We’re an untapped workforce ready to empower change!
I truly believe Covid-19 came to shake all of us up in varying ways. It has forced employers to think differently about how and where their employees work best. And with you all in my corner, I hope we can create more sustainable working conditions to cement some of these exciting and well overdue changes!

Our voices amplified

Let’s do this together! All in, say “aye”.

Thank you all so much for your continued support. I will be in touch soon with the link to activate your space to connect to the jobs you want!

Nga Mihi,
Clare Russell

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Choose-days Talent!

Looking for top talent this month?

The end of a year and the eve of a new one will naturally see movement in the workplace, as employees review the skills they’ve gained or the ones they haven’t before moving on or out! Here are some of the industries in our talent pool who might create the most impact on our pandemic response with this type of movement…

Recent statistics in NZ ranked Admin Assistants (2nd), Business Analysts (10th), Building Trades (11th), and Civil/Structural Engineering (14th) in the top 20 most needed industries for workers central to the country’s response to the pandemic.

RecruitMum currently offers a range of talent in all four of these industries (and more!), with depth in Administration Assisting along with a pretty cool relationship with NAWIC, in supporting the Construction industry. Contact me, if you want to know more!

Understanding what women want at work

Organisations are boosting their efforts to attract more women as the business case for gender diversity becomes more and more compelling. When it comes to choosing an employer, women’s priorities are often different from those of men, so it pays to know what women want.

Emma Southward, Managing Director of recruitment firm 40 Foot Consulting Limited, did her MBA thesis on gender diversity in New Zealand business leadership and says that “companies with more women in the C-suite have better financial performance than companies with fewer women.”

Laws of attraction data shows men and women share the same key priorities when choosing an employer. Their top priority is:

  • salary and compensation (16.5% men versus 15% women),
  • work-life balance (14.1% women versus 13% men) and
  • career opportunities (12.5% men versus 10.5% women).

Caroline North, research manager with SEEK, says women’s desire for work-life balance and career progression may give employers food for thought.

“Career progression is generally viewed as climbing up a ladder and I think we need to change the way we think about it in order to support flexible working lives as well as what career opportunities and development can actually look like,” she says.

“If it’s only about climbing up a ladder, it becomes very much a full-time worker’s opportunity for growth. How can you develop growth and also part-time work or flexible working?”

What I’m learning…

The global pandemic, other than presenting a shi**er of a year for many, ultimately came to teach us a few things about how we need to change the workforce (among others)! I like to think RecruitMum is part of that change in creating space in encouraging a better-balanced career life for Mums. Creating a service that ensures they can not only play an active role in their kid’s lives, but they can deliver a point of difference to a business bringing much-needed life-skills, soft-skills, proven experience, and emotional intelligence to the workplace to improve performance and growth and fundamentally be far more than just a good hire. It means, that frequently hiring from such an untapped talent pool, will help embed a culture of supporting family and showing your customers and staff that you care about the big things.

If you’re a business who cares about social impact and knows the value of supporting change (as well as being part of it) then drop us a line and let’s learn about each other’s business and find solutions together.

Nga mihi
Clare Russell
Director | RecruitMum
 

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RecruitMum’s Interview with Social Enterprise Auckland

Meet Clare Russell, a go-getting entrepreneur with 15 years of marketing experience and the founder of RecruitMum, a social enterprise employment service, that connects mums (and dads) to part-time work.
Interview with Social Enterprise Auckland as part of a series of discussions & conversations with people in different parts of the social enterprise ecosystem to tap into their expertise, hear their stories, and look to learn from them.
7 September 2020